The Monster or Beauty of Advertisement Essay - 1279 Words

In life, nothing is hardly ever clear, as if there’s never just one side over the other, but more commonly a mix of both. This idea applies to something that appears in almost everyone’s life, advertisements. For every TV owner, laptop user, or shopper, it’s nearly impossible to escape the grasp of advertisements. But a current controversy that catching people’s attention is the idea that advertisements can possibly be manipulative instead of the expected persuasive advertisement. In â€Å"Two Ways a Can Get Hurt,† Jean Kilbourne believes that advertisements degrade and possibly even remove women from power. Also, in â€Å"With These Words, I Can Sell You Anything,† by William Lutz, the idea that open words, and how companies can use these tactics†¦show more content†¦When looking at Kilbourne’s two premises it is easy to agree with premise one, that commercials do degrade women, but there doesn’t seem to be the connect ion between women being degraded, to these commercials being manipulative. In the printed ad â€Å"Cigarette Women,† there is a small picture with a male and female actress, not very clear, but still noticeable. To the ignorant eye, it would be viewed as harmless, but in the eyes of Kilbourne it speaks so much more. The position of the women in the picture could be seen as helpless and dependent on the man who has a powerful stance. The clothes on these two models could be seen in a similar way with the man being fully clothed in a business, while the woman is in a short white dress. These are two factors that do show this picture to be degrading and provocative, but it isn’t manipulating. Manipulation can be seen with having the traits of being forceful, by being tricky, or to falsify for one owns advantage. This picture of the man and the women is not forceful by any means, is does not threaten or pump fear in the minds of the audience. There doesn’t seem to be anything falsified to be tricky for the advertisement company’s own good. So Kilbourne’s idea that by degrading women these companies are manipulative, is false. They use the factors of persuasion by inducing, or prevail, or urge on successfully. The urge is created by theShow MoreRelatedMedia s Perception Of Beauty For Women933 Words   |  4 Pages When I watched Slim Hopes I was quickly reminded of the impact media has on the definition of beauty for women. The introduction of the video caught my attention and set the tone for the rest of the video. 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